After a number of multi-million pound renovations to the beautiful Winter Gardens interior, the company looked to re-launch with a new, fresh brand. After a lengthy and rigorous tender process, our designs were chosen to be the centre-point for the next phase for this stunning and historic building.
The Winter Gardens is a true wonder of Blackpool, bursting with shows, events and attractions. It is a place with a special atmosphere.
These values needed to be reflected in the brand personality: An exciting, vibrant and creative soul, contained within a simple elegance.
The logotype is the most important element of the visual identity we created. It is the central icon that people will instantly come to recognise and associate with the venue for years to come.